3 thoughts on “html email genie

  1. Overall, one should realize that SMTP is a “fire and forget” system. There are ways to ensure that your message is not forgotten.

    1) Have conversion-trackers in links. Companies want metrics on how you’ve driven traffic to their site AND turned it into conversions. This rolls into number 2:
    2) Use mass-mailer services to better guarantee delivery. These folks go through great lengths to stay whitelisted with XBL and other spam-tracking services, and is money well spent to (better) guarantee delivery.
    3) Apply a spelling and grammar check. Default to professional wording when uncertain of the entire target audience.

    ** tldr summary:
    If your message is presented like a used car salesman’s pitch, your entire message will be pitched.

    1. There are several other details that also assist in deliverable and I feel if you do it right, a white-listing service isn’t even necessary. I almost have a problem with the whole notion of this service because it allows the sender to not be as diligent with their practice. Test, test, test. User testing, A/B testing, email client testing… that’s how you tend to the health of your domain to ensure good standings with white-lists. Have you had much experience with these types of services?

      1. When you start dealing with larger project scope and higher rates/volumes of mail sends, then using a mass-mailer service is very important. Two of the important reasons have already been stated: identifiable metrics on read/conversion rates, and an implicit partnership with whitelist maintainers.

        Mass-mailer services are incredibly easy to setup and automate. You build your message, upload it, send the recipient list, and specify the volume. The mailer service manages the frequency of each batch of SMTP messages pumped, and provides tons of useful reporting metrics on read percentages and conversion details. Over time, additional metrics can be gleaned by determining which emails are likely active or invalid. All of this (and more) are regular requests by clients with significant project budgets. Failure to provide this information has the project’s success/failure evaluation based solely on subjective conjecture.

        Again, I am referring to larger project scopes. Pumping out a few hundred SMTP messages doesn’t take much work, and you can probably get by without notice. As potential buyer lists grow, so does the importance of not having your client’s (or even your own) domain name getting blacklisted — a painful discovery that, depending on the blacklister, can be difficult to remove or may never be removed.

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